Fractional marketing consultant · Ecommerce · Teesside, UK
Senior ecommerce know-how, without the full-time hire.
I’m Aaron, a fractional marketing consultant for ecommerce brands. I step in as the senior marketing lead you haven’t got, work out what’s really holding sales back, and fix it with you.
What I do
(01) Our approach
Most online stores don’t have a traffic problem. They have a joined-up problem.
SEO sits with one agency, ads with another, email gets done when someone has a spare hour, and nobody’s looking at the whole picture. That’s the gap I fill. I treat search, conversion and retention as one plan, and judge every change on a simple question: did it make you more money?
Where I can help.
01 — Maximising profit
Fractional Marketing Lead
A senior ecommerce marketer on your team, part-time. I set the plan, keep your agencies and freelancers pulling in the same direction, and own the numbers so you don’t have to.
02 — Getting Found
SEO, GEO & Automation
Getting found on Google, and in AI answers like ChatGPT and Google’s AI Overviews too. I fix the technical foundations, build category and product pages that rank and convert, and automate the repetitive work so your store keeps improving without eating your team’s time.
03 — Moving PLatforms
Shopify Migrations
Replatforming without losing your rankings, your redirects or your nerve. Planned properly, tested before launch, watched closely after.
04 — Selling More
CRM & CRO
Fixing the leaks between landing page and checkout, then giving first-time buyers a reason to come back for a second order.
05 — Running Smoother
Bespoke Tools & Workflows
Profit you can’t see clearly, stock that’s always wrong, processes that buckle as you grow. I build custom tools and workflows that fix the problems behind the marketing.
(02) Selected work
A few brands I’ve helped.
Aquaroc Bathrooms
Ecom & marketing
Ties R Us
Shopify migration & SEO
Edmonds
SEO & ecom consultancy
Gemini Women
SEO
Big Fish Clothing
SEO & ecom consultancy
MODA Doors
SEO & tech support
I Love Wallpaper
SEO
Designerwear
SEO & content
Case study · Aquaroc Bathrooms
More sales, for less spend per customer.
+240%
Increase in revenue
−31%
Cost per acquisition
I started working with Aquaroc on their SEO, and still do. That work took them to the top of Google for their key search terms, in a market where every brand is fighting for the same spots.
From there, my role grew into a fractional ecommerce manager. I got their external agencies talking to each other and working to one shared plan. Then we restructured their Google Ads around their most profitable products, redesigned their product pages to convert better, and improved their email marketing in Klaviyo. The result was more revenue from every pound spent, with each new customer costing almost a third less to win.
Results over 24 months · Ecom & marketing management
Clients seem to like me.
Most of my work comes from recommendations. Here’s what a few clients have said.
“His knowledge and work ethic are second to none.”
I’ve worked with Aaron for a number of years now, and his knowledge and work ethic are second to none. He is highly professional, reliable, and consistently delivers a high standard of work. A pleasure to work with and someone I would highly recommend.
Jason
Ties R Us
“Just a blessing to work with.”
We recently joined Search Society for SEO and have found Aaron to be brilliant at his job, with real care for doing every task to the highest quality. As well as many years of SEO experience, he knows ecommerce and marketing more widely, so he’s so helpful when you’re stuck on an issue outside SEO.
Manawar
Big Fish Clothing
“Very happy with the results he has got for us.”
We have worked with Aaron for a while now and have been very happy with the results he has got for us. He also has a wider knowledge of other technical aspects, so he can help when things go wrong or aren’t working correctly. Easy to work with too, which always helps!
Adam
MODA Doors
(03) Who’s Behind It
Hi, I’m Aaron.
I’ve spent over 13 years in ecommerce marketing, both agency-side and leading in-house teams. Search Society is how I work now: flexible and hands-on, without agency overheads or an account manager in the middle.
I’m based in Teesside and work with brands across the UK. When a project needs more hands, I bring in a small group of specialists I’ve worked with for years. You get a team when you need one, and one person to talk to the whole way through.
I like working with brands where something isn’t quite clicking yet. That’s usually where the biggest wins are hiding.
What is a fractional marketing consultant?
A senior marketer who works with you part-time instead of as a full-time hire. You get the experience and judgement of a head of ecommerce or marketing for a few days a month, at a fraction of the cost of a salary.
How is this different from hiring an agency?
An agency usually does one job, like SEO or ads, often through an account manager. I work across your whole online store as part of your team: setting priorities, doing the hands-on work and making sure any agencies or freelancers you already use are pulling in the same direction.
Do you only work with Shopify stores?
Not at all. Most of the migrations I’ve led have been to Shopify, but my current clients run their stores on everything from Magento, WooCommerce and BigCommerce to Visualsoft, Aero Commerce and fully custom builds.
Whatever you’re on, the fundamentals of growing an online store are the same.
Is there a minimum commitment?
Fractional work runs month to month with 30 days notice. Projects such as migrations are quoted as a fixed piece of work.
How quickly will I see results?
Some fixes, like conversion and tracking issues, can make a difference within weeks. SEO builds over months rather than days. On our first call I’ll be straight with you about what’s realistic for your store.
What happens on the discovery call?
It’s a relaxed 30-minute chat about your store and what’s holding it back. I’ll have a proper look beforehand, so you’ll come away with useful ideas whether or not we work together.
Something not adding up? Let’s talk.
Tell me a bit about your store and what’s bugging you. I’ll have a proper look before we speak, so the first call is useful whatever you decide. No sales team, no hard sell.
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